Beats Is Using World Cup Fever To Promote Exclusive Early Access To Tracks

Screen Shot 2014-06-16 at 10.51.27 AM Apple acquired a streaming music service with Beats, but how do you distinguish yourself in a market where one of the earliest movers still has an overwhelming percentage of mindshare? The key might be the unique advantages Beats has in terms of industry partnerships thanks to its deep recording scene roots, which could help it procure exclusives that listeners can only get in a single… Read More

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