CES 2012: Apple’s Greg Joswiak ‘Scouting the competition’

while Apple does not participate at CES and has ended its involvement in change shows typically, the company naturally continues to maintain tabs on what its competitors is as much as and CES is a primary adventure for brand new product introductions. paidContent has in reality confirmed Apple’s pastime in CES by accident, running into iOS instrument advertising and marketing chief Greg Joswiak on the floor at the expo.

whereas wandering across the principal hall of the Las Vegas conference center Tuesday, I bumped into Greg Joswiak, head of iOS product advertising for Apple, just outside of Sony’s sales space. Joz, as he’s identified within the Apple community, grinned sheepishly upon being recognized by means of a reporter and stopped to chat for a few minutes.

Joswiak said he was once considering how other companies existing their merchandise at occasions similar to CES, from issues like booth format and aesthetics to which merchandise are highlighted within a company’s sales space.

Joswiak declined to enter a more in-depth dialogue of his pursuits at the express, with paidContent noting best that he “appeared not up to impressed” with Sony’s booth on the expo ground.


Apple is in fact fascinated about what its competitors are doing, however is probably going also fascinated about following what corporations are arising with when it comes to equipment for Apple’s own products. despite Apple’s lack of professional presence on the convey, it remains a popular venue for bulletins for merchandise of all sorts, together with these within the Mac- and iOS-related markets.

Joswiak has seemed at a number of Apple keynote and media occasions, and has incessantly performed featured roles in Apple’s promotional movies for the corporate’s quite a lot of iOS units.

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