Christmas 2011 showed vital sales boost for iOS builders

each yr, iOS developers scramble to position themselves smartly in advance of the iTunes connect shutdown/freeze with a view to profit from any raise in gross sales from the holidays. NYTimes wrote of the phenomenon this 12 months, as defined through iOS developer Bryan Duke:

“It’s conventional to look a leap on any major holiday, but Christmas is the most important one,” Mr. Duke said. “I’m unquestionably hoping for a pleasant giant Christmas bump this year.”

This increase is what drives a few of the massive vacation gross sales as builders jockey for position sooner than the iTunes high 200 charts freeze for the holidays. main companies similar to Gameloft and EA get in on the motion to flood the charts with their apps.

camera+ builders TapTapTap shared their iOS app sales numbers with us again this 12 months which shows the impact in dramatic style:

TapTapTap’s app gross sales figures for Christmas week
TapTapTap’s camera+ [App store] application had been floating across the ranks 4-eight and settled at place #8 within the high 200 listing all over the vacation freeze. Their reasonable sales had been round 18,000 gross sales within the days prior to the holidays, however shot as much as a peak of 73,808 sales on Christmas day. The graph above additionally comprises sale figures for Faces and Voices 2, although the overwhelming majority of sales were for digicam+. At a $0.99 sales worth that suggests $51,665 in earnings for the company on the Christmas day by myself after Apple’s 30% cut.

the rise in gross sales is reflective of more iOS tool activations and the gifting of iTunes present cards for the vacations. As proven in the graph, this gross sales boost does maintain for some time after the vacations.

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