CW Strikes deal with Apple to deliver content to Apple tv

The CW has struck a deal on the way to bring the community’s content to the Apple tv, experiencesclosing date. at the company’s annual Upfront Presentation in new york today, CW president Mark Pedowitz announced that the CW’s tv Now purposes, which might be at the moment to be had on Xbox 360 and home windows 8, will be coming to the Apple television as well.

“This year we’re accomplishing more viewers on more platforms,” stated Pedowitz, speaking of the deal. “we are achieving our target audience everywhere they’re, and we would like you to be with us in all places we go,” he went on to say to advertisers at the experience.

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The CW instructed MacRumors that the app will perform in a similar fashion to the company’s Xbox and cellular apps and demonstrated that it’ll certainly be an app positioned on the Apple television’s dwelling display.

it’s a dedicated CW app with the intention to work like our Xbox and cellular and tablet apps – no cable authentication required, full episodes of our shows on hand next day after air, advert-supported.

The CW’s tv Now app for the Xbox deals free full streaming episodes of network presentations like The Vampire Diaries with restricted promotion. The app additionally comprises further content material like previews and forged extras. at present, Apple sells CW content material thru its iTunes store.

whereas the Apple television bargains apps and digital content material from websites like Netflix and Hulu, it does not embody apps from television networks. The partnership between the CW and Apple will mark the primary the first community television app available by the use of the Apple tv.

it’s unclear if the CW’s app is part of a bigger initiative with the aid of Apple to bring extra apps to the Apple television. according to the CW, the app is set to launch in the coming weeks, though no precise liberate date was given.

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