The Ad Contrarian: Is The Conversation Over? According to The New York Times, a study done by Yankelovich indicates that… …”ads that made an impression in traditional media were more likely (emphases mine) to stimulate word of mouth than ads that made an impression in digital media… I (tags: advertising marketing socialmedia) Better ROI or Your Money Back, Says Buzz Agency – Advertising Age – News BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth
More: continued here