Topeka Capital Markets analyst Brian White has launched a new report examining some launch-day iPhone 5 information in line with a limited survey of 100 purchasers at Apple retail retailers in New York city. in line with White’s knowledge, half of of surveyed iPhone 5 were upgrading from the iPhone 4S, which itself used to be launched only eleven months ago.
on condition that the iPhone 4S was once launched only one year ago and plenty of customers are locked into a two-12 months service agreement with their service, we idea the overwhelming majority of the upgrades would come from iPhone four, earlier iPhone generations or non-iPhone customers. on the other hand, our survey signifies the alternative. if truth be told, our survey found that 50% of the iPhone 5 patrons upgraded from the iPhone 4S, 11% from the iPhone four, three% for 3GS and 36% from non-iPhone customers.
among non-iPhone customers moving to the iPhone 5, White discovered that Nokia and HTC have been the most popular phone manufacturers being abandoned for the iPhone 5. White also surveyed shoppers on their iPhone 5 coloration preferences, discovering that fifty six% of surveyed patrons have been opting for the “Black and Slate” fashions over “White and Silver” models.
In a separate document, Piper Jaffray analyst Gene Munster discusses his workforce’s visits to Apple’s Fifth Avenue and upper West side retail retailers in New York city and the Uptown retailer in Minneapolis, the place they found that lines have been on moderate 83% longer for the iPhone 5 than they were for the iPhone 4S. Munster also had representatives counting buyers on the Chestnut Hill and Bolyston street stores in the Boston house, however with no prior-yr knowledge available for those areas, they essentially serve as a baseline for future prognosis.
We consider that in keeping with our depend of 775 clients in line for the iPhone 5 on the flagship fifth Avenue store, demand for the iPhone 5 is higher than any previous launch. We imagine the road for the iPhone 5 was 70% greater than the line for the iPhone 4S regardless of Apple taking 2x as many online pre-orders. The development of Apple product strains on the flagship retailer had been reducing, we consider, due to the corporate taking a better selection of online pre-orders. For the three whole shops we noticed with Y/Y comps, the common line was once 83% longer. Given the strength of the road for the iPhone 5, we’re incrementally extra confident in Apple’s capacity to promote eight million phones in the launch weekend.
Many 1/3-birthday celebration outlets are experiencing very low stock of the iPhone 5, leading to delays in availability even for purchasers who pre-ordered the tool. Availability at Apple’s personal retail retailers seems to be last fairly high, although some places are very low on or utterly out of select fashions. provider availability has additionally in most cases been fairly just right in shops, even though sprint is now operating out of stock at its East Coast shops.
replace eleven:45 AM: Munster has now launched his personal results on iPhone 5 purchaser profiles, painting a very totally different picture than that viewed with the aid of White. Munster’s survey of 517 iPhone 5 patrons found just 26% of them upgrading from the iPhone 4S, in comparison with 50% in White’s survey. Munster’s survey discovered that 45% of consumers have been upgrading from the iPhone four, whereas White pegged that number at simply eleven%. finally, whereas White’s information confirmed 36% of customers have been moving from a non-iPhone, Munster’s data put the quantity nearer to 17%, with the vast discrepancies across the board illustrating the unreliability of such surveys.
recent Mac and iOS weblog tales
• How the iPhone four shows Map directions in iOS 6
• Apple's iTunes and Mac App retailer visitors will increase Ninefold for iOS 6 Launch Day
• Verizon and AT&T enlarge LTE coverage in many areas beforehand of iPhone 5 Launch
• fix for App store and Passbook "Can't connect with iTunes store" Error
• Apple Updates iOS iLife Apps: iPhoto, GarageBand, and iMovie
extra: endured here