both Apple’s iPhone and iPad proceed to stay popular with U.S. youngsters, in keeping with Piper Jaffray analyst Gene Munster’s latest semiannual teen survey. fifty five p.c of teenagers now own an iPhone, compared to just 48 percent from a survey carried out in April and 40 p.c within the fall of 2012.
Our most recent semi-annual Teen survey demonstrates that Apple remains the preferred tech brand amongst teens. As of Fall 2013, the iPhone represented just about fifty five% all phones utilized by teens and the iPad family remained at just about 70% share of tablet ownership. We believe that whereas Samsung apparently had some momentum with teenagers over the last yr, Apple’s model and product high quality has enabled it to stay the top choice for teen client electronics.
on the subject of tablets, 56 percent of teenagers own one, up from 51 % in April. sixty eight p.c of these personal an iPad (60% full-sized, eight% mini), which is the same percentage that owned an Apple pill within the spring, although possession has shifted reasonably in opposition to the mini (sixty three% full-sized, 5% mini).
As for future possession, sixty five % of teens expect their subsequent cellphone to be an iPhone, up from sixty two p.c. Of teenagers that are expecting to get a tablet within the next six months, sixty four percent plan to get an iPad. Android drugs have viewed increasing interest from the youthful age workforce as well, due to low-priced options just like the Kindle fire HD.
For those teenagers who expect to purchase a pill in the next 6 months, 64% mentioned they plan on buying an iPad, therefore it seems that Apple must be able to care for its tablet share. Given iPad segment ASP adjustments, it’s obvious that the iPad Mini is rising in recognition; on the other hand, in response to the purchase intent for teenagers, it seems that the full-sized iPad is still highly desired. We observe that a design exchange in the close to future may lend a hand demand and because of this ASPs.
though Samsung has attempted to painting the iPhone as a device for “uncool” oldsters, Munster’s latest survey suggests that the iPhone continues to realize market share among teens while Android telephones turn out to be less well liked by the team.
younger consumers have at all times been necessary to Apple because it gives the company an opportunity to create lifelong customers. Apple’s lately launched iPhone 5c seems to be focused at a youthful crowd in particular, with its lower price point and colorful design.
though iPads have lost market share amongst youngsters during the last two years, they may see a significant recognition surge sooner or later, as Apple prepares to launch a redesigned fifth-generation tablet iPad and a Retina iPad mini.
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