iPhone 5 Launch Props Up Apple’s Share of Smartphone Market as Samsung keeps Rolling

research firm IDC the previous day launched its estimates of worldwide cell phone and smartphone shipments for the third quarter of 2012, revealing that the iPhone 5 launch helped Apple acquire market share over the yr-in the past duration that noticed buyers protecting out for the iPhone 4S launch. The few days of iPhone 5 gross sales within the quarter were not, alternatively, enough to halt a seamless slide in market share over the past few quarters as Samsung in particular has maintained very robust boom at the top of the market.

in the smartphone market, Apple’s shipments of 26.9 million iPhones have been up a wholesome fifty seven.three% 12 months-over-year, outpacing overall market boom of 45.three% and boosting Apple’s share from thirteen.8% to 15.zero%. Apple’s share used to be, on the other hand, pegged at sixteen.9% in the prior quarter.

international Smartphone Shipments in 3Q12 in tens of millions of devices (supply: IDC)
With Samsung nonetheless declining to liberate reliable gross sales quantity, IDC estimated the corporate’s smartphone shipments at fifty six.three million all the way through the quarter, doubling yr-over-year and pushing Samsung’s major share of the global market to 31.three%. And with Nokia’s share of the smartphone market imploding because it tries to reinvent itself on the back of windows telephone eight, no other producer besides Samsung and Apple has a market share above eight%.

iPhone shipments completed the quarter nearly flat from the earlier quarter, accomplishing a complete of 26.9 million units. despite the fact that the iPhone 5 used to be simplest on the market for one week in 3Q12, the aggressive rollout of the software resulted in additional than 5 million iPhones bought in the first weekend of availability, which helped buoy Apple’s shipment totals. iPhone sales weren’t dampened by way of the introduction of its Maps software, which was now not totally ready for use. as a substitute, the iPhone 5’s larger monitor and 4G LTE connectivity generated person pastime. What is still to be viewed is how Apple will fare right through the vacation quarter, when the iPhone 5 will likely be available in additional nations international.

within the general cell phone market, Apple continues to trip the smartphone boom with its 57.3% annual unit growth simply outpacing the general market’s 2.four% growth. The performance enabled Apple to take 6.1% of the mobile phone market throughout the quarter, up from 3.9% in the year-in the past quarter however down from 6.four% within the earlier quarter.

global mobile phone Shipments in 3Q12 in tens of millions of gadgets (supply: IDC)
With Apple providing steerage yesterday of $fifty two billion in total company earnings for the current quarter, apparently the company is unsurprisingly projecting a major increase in iPhone gross sales numbers because the iPhone 5 sees a full quarter of availability within the early launch markets and Apple works to increase the software to its intention of 100 international locations by using the end of the quarter.

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