comScore lately released the consequences of its newest survey of mobile phone usage in the united states, revealing that Apple is instantly approaching a 10% share of the U.S. cell phone market. among the many top mobile phone manufacturers, Apple led the p.c. in growth between the three-month duration ending in may just and the duration ending in August, growing by 1.1 proportion point to hit 9.8% of the U.S. market.
looking particularly at smartphones and measuring systems as a substitute of manufacturers, Apple checked in at 27.3% of the market, up zero.7% over the prior period but trailing Android’s 5.6 proportion level growth.
The reports also highlight the rapid deterioration in research in movement’s market share. Apple and RIM had been neck and neck in share just 4 reports in the past, covering the February-April 2011 duration, however RIM has fallen to under 20% of the smartphone market as Apple has surpassed 27%.
comScore’s surveys observe installed consumer base reasonably than recent gross sales as tracked with the aid of many different corporations. as a result, comScore’s numbers react extra slowly to altering developments in cell phone sales than shorter-range measures of recent sales. but comScore’s numbers can be extra correct reflections of actual client usage given typical improve cycles on the order of 18 months for average customers.
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