iPhone gross sales sturdy in U.S., U.k. and Australia, Weaker in so much of Europe

Reuters studies on new information from research agency Kantar Worldpanel showing strong gross sales for the iPhone over the last three months in the us, united kingdom, and Australia, driven by the debut iPhone 4S. the company has, alternatively, viewed weaker gross sales in much of continental Europe in the face of economic difficulties and powerful competitors.

“In great Britain, the U.S. and Australia, Apple’s new iPhone continues to fly off the shelf within the run-as much as Christmas. alternatively, this pattern is some distance from common,” stated Dominic Sunnebo, international client insight director.

Apple’s market share in the 12 weeks to finish-November rose to 36 percent in the U.S. from 25 p.c a yr earlier and in Britain to 31 % from 21 percent, Kantar mentioned.

on the other hand, in France its share slipped to 20 % from 29 percent and in Germany to 22 percent from 27 percent. similar drops have been seen in Italy and Spain.

The iPhone 4S debuted halfway in the course of the reporting period in most of the nations mentioned, even if it did launch two weeks later in Italy and Spain. client demand for the iPhone eased within the months top as much as the debut of the iPhone 4S amid excessive anticipation, but sales clearly surged with the release of the new hardware.

Kantar Worldpanel also studies its knowledge as market share, and with the worldwide smartphone market growing extraordinarily fast, iPhone sales are likely still rising in countries where Apple’s market share has dropped because of the inflow of Android-primarily based units from numerous producers.


For the vacation quarter, Apple is projecting blockbuster income and earnings, with analysts pushing their iPhone estimates for the quarter into the vary of 30 million devices. That performance would shatter Apple’s current file for iPhone gross sales of simply over 20 million gadgets offered all the way through the 2d calendar quarter of this 12 months.

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