funding research firm united states of americaas of late issued a report highlighting retention rates for smartphone customers, judging consumer loyalty in keeping with whether or not they plan to make their next purchase from the identical producer as their present handset. in keeping with the international survey, 89% of iPhone customers document that they’re going to purchase some other iPhone.
No other producer topped a forty% retention fee in the survey, with HTC taking 2nd situation at 40%. Android as an entire has a deliberate retention rate of about 55% in keeping with the survey, indicating that whereas many current customers of Android handsets are planning to change manufacturers, a good collection of them do intend to stick with Android. but 31% of surveyed Android customers document intending to change to the iPhone for his or her next tool, with over 50% of the whole “switchers” planning to maneuver to Apple from every other manufacturer as only about 10% of switchers are shifting far from Apple.
analysis in motion has experienced a steep drop in retention charge, with simplest 33% of current BlackBerry users planning to purchase every other BlackBerry, down from sixty two% a 12 months and a half in the past. In contrast, Apple’s retention has fallen only 6 share factors over that point within the face of robust competitors from Android.
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