iPhone users watch “mobile TV”/mobile video twice as much as smartphone users

M:Metrics says Apple iPhone users watch more than twice as much “mobile TV” and mobile video as users of other smartphones. The company reports iPhone users watch 30.9 percent compared to 14.2 percent for other smartphone users and a mere 4.6 percent of the cellular market in general (see below). Before writing more, I should say that M:Metrics’ use of “mobile TV” refers to, I assume, sideloaded content — first downloaded to a computer and then transferred to the iPhone. The iPhone cannot

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