As referred to with the aid of that is my subsequent…, Logitech lately published that its Google-television based “Revue” set-high field has been a complete flop, in fact recording bad sales numbers remaining quarter as returns handed new sales. In response, Logitech has introduced that it will be slashing the Revue’s price from $249 to a beneath-value $99 and taking a $34 million cost to quilt the loss.
Google tv had been seen as a major push into combining tv viewing with internet content material, however bought off to a tough start as Google requested producers to hold off on introducing Google tv hardware as it sought to refine the software. but the Logitech Revue had already hit the market as a launch product for the concept that, and has been unable to discover a footing within the shopper market.
Apple has long been treading moderately in the tv market with the Apple tv, and Steve Jobs referred to in an interview on the D8 conference in June 2010 that the sponsored set-prime packing containers utilized by cable companies have squashed innovation within the tv market.
On the future of television: “backed set-top packing containers have squashed innovation as a result of no person desires to pay for separate packing containers…ask TiVo, Roku, us, Google in a few months. The set-prime box must be torn up and redesigned to get people issues they method they want them. And there’s no go-to-market technique for that. With the iPhone, and now the iPad, shall we associate with carriers, however tv may be very balkanized…the whole thing is native.
Apple made its subsequent try at the television market just a few months later with the second-era Apple television, but even still that is essentially a hub for iTunes content material with just a few third-birthday party streaming services and products like Netflix, MLB.tv, and NBA League move additionally being supported. Apple has repeatedly referred to the Apple tv as a “interest”, noting that the corporate feels that “there’s something there” however that tv items an extraordinarily troublesome challenge for developing a go-to-market strategy.
For a couple of years, analysts and other sources had been claiming that Apple is attempting to strengthen its own Apple-branded tv set integrating iTunes store connectivity. the company’s only public statements on the topic have, then again, expressed sturdy disinterest in the sort of transfer given the aggressive surroundings and low margins within the trade, however Apple has indubitably been recognized to publicly disregard sure ideas at the same time as it has been working on implementing them.
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