Internally at Apple, the rumored low-end MacBook is being described as “incredible value,” so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg’s Mark Gurman.
Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device “could even compel iPhone users without computers to buy their first Mac.”
We don’t yet have an official price for the machine, but the MacBook Air starts at $999, so the upcoming low-cost MacBook is expected to be significantly cheaper. Apple is unlikely to price it so low that it overlaps too closely with the iPad lineup, though. The entry-level iPad with the A16 chip starts at $349, while the iPad Air with the M2 chip begins at $599.
A price in the $599 to $799 range would position the new MacBook above the iPad Air, but below the MacBook Air and iPad Pro, maintaining clear separation across product lines. At $599, the device would compete directly with many popular Chromebooks commonly purchased for education, while pricing at $699 or $799 would place it in a similar segment, but with a more premium positioning.
Apple is expected to make several hardware compromises to reach the lower price point. According to one leaker, the new MacBook’s display may be dimmer than the MacBook Air’s 500 nits and lack True Tone support. Storage options are also likely be limited to 256GB and 512GB, with a possible 128GB configuration for education customers, and there will be no 1TB or 2TB tiers. The base model may also use a slower SSD, potentially due to a single NAND chip. Additional cuts could include no fast charging, no backlit keyboard, and no support for high-impedance headphones. Meanwhile on the connectivity side, it reportedly will not include Apple’s custom N1 wireless chip, instead relying on a MediaTek solution.
We shouldn’t have to wait too long to learn how accurate those leaks are. Rumors suggest that the low-cost MacBook will be introduced at or just before Apple’s March 4 Special Experience that’s taking place in New York, London, and Shanghai. However, Apple could announce the MacBook in a press release ahead of the experience – and even as soon as today.
Apple is said to have tested a range of playful color options for the device, including light yellow, light green, blue, pink, classic silver, and dark gray, although Gurman says it’s unlikely all of them will ship.
Tag: Mark GurmanThis article, “Upcoming Budget MacBook Seen Within Apple as ‘Incredible Value'” first appeared on MacRumors.comDiscuss this article in our forums
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Author: Tim Hardwick