lately marks the one-year anniversary of the launch of the Mac App store, Apple’s try to remake device distribution through providing a very easy-to-use digital download retailer for Mac apps linked to the company’s current iTunes store infrastructure.
The Mac App retailer won prominence right through the year as Apple brought increasingly of its own device to the market, even opting to use the Mac App retailer as the principle manner of distribution for OS X Lion. lower than a year after the shop’s launch, Apple announced that the Mac App store had viewed over 100 million downloads, no longer together with purchases of OS X Lion, app updates, or multiple downloads from a single transaction.
so that you could examine the impression of the Mac App store on based Mac software firms, we chatted with Aspyr, which deals over a dozen games during the retailer together with the current prime-grossing sport and Mac App retailer sport of the yr Civilization V: marketing campaign adaptation [Mac App store]. different major titles from Aspyr embody megastar Wars: Knights of the previous Republic, call of accountability 4, and DOOM three.
Aspyr is in a slightly unique place among Mac App store builders in that it already supplied a big digital distribution platform of its own through its GameAgent market. however the Mac App store has still been in a position to draw a major amount of industry from Aspyr customers, with Aspyr telling us that the Mac App retailer accounted for gross sales of roughly 500,000 devices throughout all of Aspyr’s titles in 2011, representing 50-60% of the company’s digital distribution business.
particularly, Aspyr credits the Mac App retailer with respiration new lifestyles into older titles, bringing them to the attention of extra informal gamers who don’t have in any other case sought out the games. Unsurprisingly, video games that obtain featured remedy from Apple in the type of banners and different promotional mentions are the strongest performers for Aspyr.
Even past the Mac App retailer, Aspyr cites basic growth of the Mac platform as every other driver of elevated tool gross sales. The Mac has seen consistent momentum in outpacing total computer market increase every quarter for virtually six years, most lately atmosphere a new high with 12.9% of the market within the 0.33 quarter of 2011.
total, the Mac App retailer continues to be closely skewed towards Apple’s own device, with the top six hottest apps and the eight perfect-grossing apps within the retailer being Apple software. but given the quantity of downloads on the shop, quite a few other builders are evidently seeing success with the store as it’s proving popular with Mac users searching for ease of buy and installation. in line with our sister website online AppShopper, there are at the moment over 8,900 apps to be had within the Mac App retailer, making for a considerable library of content material easily found and downloaded throughout the marketplace.
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