Apple today announced that it had its 3 most-watched matches ever on MLS Season Pass in the past week, between July 19 – July 26.
Although Apple did not specifically attribute the growth in viewership to anything in particular, the timing is obvious: last week saw the arrival of football superstar Lionel Messi join Inter Miami, with his MLS debut taking place on Friday, July 21.
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The post MLS Season Pass breaks viewership records with Lionel Messi debut appeared first on 9to5Mac.
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Author: Benjamin Mayo