more on Apple’s Textbook Plans for Thursday’s Media adventure

The Wall boulevard Journal takes a glance at Apple’s plans for its schooling-centered media adventure scheduled for this Thursday, and whereas the file is a little bit short on specifics, it does take a look at one of the most prospects and demonstrates how the textbook industry is ripe for a shakeup at the hands of Apple.

among the many extra explicit claims integrated within the article is a quick dialogue of the company’s work with textbook writer McGraw-Hill on a undertaking that has been underway when you consider that closing June.

McGraw-Hill Cos., Pearson and Houghton Mifflin Harcourt are among the many education-publishing firms most likely suffering from an Apple textbook announcement. the companies have experimented with interactive tactics, akin to permitting college students to take quizzes as they learn and listen to audio for international-language find out about, but many digital textbooks have regarded lots like their physical counterparts.

McGraw-Hill has been working with Apple on its announcement due to the fact June, a person aware of the subject mentioned. It wasn’t identified whether Pearson and Houghton Mifflin additionally would take part.

The record also factors to Cengage studying, any other textbook writer that has worked with Apple prior to now and who will be attendance at Thursday’s event. Cengage acknowledges that a combination of its content material with Apple’s hardware and distribution “can be exciting”, however declined to speak specifics of any deal.

Apple’s media adventure is being held on the Guggenheim Museum in New York city on Thursday, January 19. it is scheduled to start at 10:00 AM japanese / 7:00 AM Pacific, and Apple senior vice president Eddy Cue has been reported to be a key figure in the presentation.

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