Apple has launched a new campaign for Apple Pay in the United States and the United Kingdom, telling iPhone owners they should “Pay the Apple Way.”Launched on Tuesday, the campaign titled “Pay the Apple Way” aims to encourage more people to use Apple Pay to handle transactions in their daily lives.Rather than handling a large wallet or exposing card numbers while fumbling around with multiple cards, the campaign instead hints to Apple device users that Apple Pay is less complicated and more convenient. Paying the Apple Way is also more secure and private, using the same level of protection as users already receive for their data. Read more…
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