official Complaints Over ‘4G’ advertising of recent iPad Taking cling in Europe

yesterday, we noted that Australian regulators are concentrated on Apple over its “misleading” advertising of the brand new iPad as a “4G” device within the us of a even supposing the software is incompatible with LTE networks being rolled available in the market. In response, Apple has provided refunds to customers who really feel they were misled by means of the selling.


issues over the 4G advertising at the moment are getting the eye of regulators in a few European nations as well, with The Wall street Journal noting that the Swedish consumer company is also making an allowance for launching an investigation into the matter.

Marek Andersson, a lawyer at the authority whose job is to defend consumer pursuits in Sweden, said the patron company has got several complaints from shoppers over advertising which touts the new iPad as having 4G connectivity. […]

“One may just rightfully ask if the marketing of the brand new iPad is deceptive,” Mr. Andersson stated. while iPad is provided with 4G connectivity, it will most effective work within the U.S. and Canada.

“The query is whether or not this data is clear sufficient in Apple’s advertising,” he brought.

meanwhile, Pocket-lint reports that a an identical scenario is playing out in the UK, where the merchandising requirements Authority is also fielding complaints from buyers in regards to the issue.

“we are aware about the news from Australia regarding the iPad 4G advertising and marketing claim,” an ASA spokeswoman told us. “without going via due process we can’t say whether the (UK) advert is prone to be challenging. If anyone has considerations about the iPad advert then they can hotel a grievance with us and we will establish whether or not or not there’s a downside below the Code.”

the united kingdom has strict law of advertising claims, and Apple’s advertising has been the subject of several selections from the ASA. In 2008, the company banned an iPhone advert over deceptive claims, whereas a extra up to date decision concerning claims of the world’s thinnest smartphone got here down in Apple’s prefer. The ASA also ruled in Apple’s favor final month in a dispute over promoting for Siri on the iPhone 4S.

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