On Apple and the Quest for the Perfect Gadget April 28th, 2008, by Rich, in Advertising, General, Palm, Tech. Imagine a scene in the not-too distant future… after a frenzied period of leaks, rumours, claims and counter-claims, interspersed with no-comments, denials, and increasingly reliable and suggestive evidence emerging from component and sub-assembly manufacturers, Apple Inc announce the imminent release of The Perfect Gadget. The mainstream press attend press conferences and briefings
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