remaining week, Qualcomm chief advertising and marketing officer Anand Chandrasekher called Apple’s new sixty four-bit A7 processor a “marketing gimmick” and claimed the processor had only a few shopper-driven features.
these days, Qualcomm is backing faraway from those feedback, consistent with Macworld. an organization spokesperson issued this remark to the journal:
“The comments made by means of Anand Chandrasekher, Qualcomm CMO, about sixty four-bit computing were inaccurate,” mentioned a Qualcomm spokesperson in an electronic mail. “The cell hardware and device ecosystem is already shifting in the course of 64-bit; and, the evolution to sixty four-bit brings computer classification capabilities and consumer experiences to cell, in addition to enabling cell processors and software to run new classes of computing devices.”
sixty four-bit processing marks a tremendous increase for mobile CPU-makers and will likely be extraordinarily necessary for Qualcomm going forward, because the agency has introduced that it too is working on such chips. Given the flurry of attention concerning Chandrasekher’s comments and Qualcomm’s own ambitions in the area, it is sensible for the corporate to check out to walk again the “advertising gimmick” remarks.
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