August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version. The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal […]
(via Cult of Mac – Tech and culture through an Apple lens)
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Author: Luke Dormehl