last week, The Wall boulevard Journalreported that Samsung had overtaken Apple for the title of world’s top-promoting smartphone manufacturer, relying on a source who indicated that Samsung had shipped over 20 million smartphones in the 0.33 quarter, in comparison with Apple’s introduced gross sales of 17.1 million iPhones.
Samsung lately officially introduced its monetary outcomes for the 1/3 quarter, and while it no longer releases smartphone sales gadgets, it did expose that smartphone gross sales had been up more than 40% over the previous quarter. With Samsung having been shut on Apple’s heels all through the 2nd quarter and Apple’s gross sales declining in the 1/3 quarter as shoppers waited for the iPhone 4S, that growth enabled Samsung to easily surpass Apple within the smartphone segment.
research agency technique Analytics has released its knowledge on smartphone shipments for the 1/3 quarter, pegging Samsung at 27.8 million units whereas Apple barely edged out Nokia for 2d place with the aid of a margin of 17.1 million units to 16.eight million devices.
Neil Mawston, Director at strategy Analytics, brought, “After just one quarter within the high spot, Apple slipped in the back of Samsung to second position and captured 15 percent share. Apple’s international smartphone increase fee slowed to simply 21 p.c annually in Q3 2011, its lowest level for 2 years. We believe Apple’s increase all the way through the 0.33 quarter was once affected by customers and operators looking ahead to the launch of the new iPhone 4S within the fourth quarter, volatile financial conditions in a couple of key international locations, and more difficult competition from Samsung’s in style Galaxy S2 edition.”
whereas Apple is anticipating all-time record iPhone gross sales throughout the current quarter because the iPhone 4S rolls out around the world, it nonetheless may not be enough to beat Samsung’s vital lead and strong growth.
within the total mobile phone market, strategy Analytics pegged Apple in fifth location, slipping at the back of ZTE compared to the previous quarter. Apple’s share of the overall market fell to four.four%, down from 5.6% within the 2d quarter.
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