Apple’s privacy push has cost social media companies dearly, with advertising revenue for Facebook, Twitter, Snap, and YouTube down almost $10 billion in the second half of 2021 due to iOS’ App Tracking Transparency feature.The introduction of App Tracking Transparency in April provided a way for users to choose between being tracked in apps and online, or retaining heir privacy. Half a year later, it seems that ATT is making a dent in the incomes of major social media firms.According to advertising technology company Lotame speaking to the Financial Times, the revenue of Facebook, YouTube, Twitter, and Snap are down 12% in revenue in the third and fourth quarters, for a total of $9.85 billion. Read more…
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