Spotify is rolling out Blend, a feature of the music streaming service that will create a custom playlist that combines the user’s musical tastes with those of a friend.Originally available in beta in June, Blend is now being made available to all users of Spotify from Tuesday onward. The basic concept is for users to “merge their musical tastes into one shared playlist made just for them.”In exiting beta and for the full rollout, Spotify has updated the feature to include new cover art to identify individual Blend playlists. There are also “taste match scores” to show how much the user’s listening choices match their friends’, and “sharable data stories” intended to be posted to social media about the pairing. Read more…
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