Steve Jobs on an Apple tv Set: ‘I ultimately Cracked It’

Rumors of an Apple television set were circulating for years, however the company has many times expressed doubts concerning the feasibility of getting into the market. Steve Jobs himself mentioned that the current environment of “balkanized” cable operators controlling the whole thing via their own set-top containers makes it troublesome to check a go-to-market strategy for Apple.


however Walter Isaacson’s imminent biography of Jobs means that Apple could have developed a option to those concepts, stoking optimism for an Apple-branded tv set. Jobs’ feedback have been revealed in an excerpt printed by way of The Washington put up.

“He very a lot wanted to do for television sets what he had completed for computer systems, song avid gamers, and telephones: make them simple and chic,” Isaacson wrote.

Isaacson persisted: “‘I’d like to create an built-in tv set that’s utterly easy to use,’ he advised me. ‘it could be seamlessly synced with all of your gadgets and with iCloud.’ no longer would customers must fiddle with advanced remotes for DVD gamers and cable channels. ‘it will have the most simple user interface you’ll want to imagine. I at last cracked it.’”

The document notes that it’s not clear what Jobs supposed by means of having “cracked” the tv downside, nevertheless it appears to focal point on leveraging Apple’s new iCloud provider and potentially present iTunes retailer content, all inside a very easy-to-use tv set.

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