RBC Capital Markets analyst Mike Abramsky lately revealed a report sharing the implications of a brand new survey of iPhone customers, unsurprisingly revealing that seventy six% of surveyed customers are planning to make the most of Apple’s free iCloud services and products. extra significantly, the survey bargains the first look at the popularity of iTunes match, with 30% of respondents indicating that they’re somewhat probably or very more likely to make the most of the $24.ninety nine/12 months provider.
Extrapolating the survey outcomes across Apple’s iOS ecosystem, RBC notes that Apple might see one hundred fifty million users on its free iCloud services with 60 million of those additionally collaborating in iTunes fit, a figure that might see Apple pulling in an additional $1.5 billion per year in gross revenues. With Apple reportedly retaining 30% of iTunes in shape income with the remainder being passed on to track labels and publishers, Apple would see about $450 million in revenues from this system.
these figures are doubtless on the optimistic side, alternatively, as most effective 10% of surveyed iPhone customers registered as “very doubtless” to enroll in iTunes suit, with the other 20% pegging their hobby at a decrease “moderately doubtless” stage. approximately 15% provided no opinion on whether or not or now not they might use the service.
The survey additionally finds that seventy three% of surveyed customers are quite seemingly or very seemingly to make use of Apple’s new iMessage service in iOS 5. collectively, iCloud and iMessage are viewed to “make stronger loyalty and stickiness” for Apple’s shoppers, probably encouraging iPod touch customers to stick with the iOS platform moderately than defecting to Android or some other platform when it comes time to purchase a smartphone.
RBC’s data seems to come back from a subset of roughly 450 iPhone users inside a bigger survey containing virtually 1,500 respondents.
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