Apple has employed Adobe’s Todd Teresi to go iAd. Story coming….
Teresi has served as VP of Adobe’s Media options division for the prior 9 months, having previously held positions with Quantcast, Yahoo, and PriceWaterhouseCoopers.
iAd, which has reportedly struggled to realize momentum because of excessive pricing and Apple’s calls for for great inventive keep an eye on, used to be launched in July 2010 following Apple’s acquisition of mobile advertising agency Quattro wi-fi past within the year.
The iAd division was led by means of former Quattro founder and CEO Andy Miller, who then left Apple in September 2011 to take a undertaking capital position. iAd has when you consider that been overseen via Eddy Cue, who can be responsible for the iTunes retailer, App retailer, iBookstore, and iCloud.
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