Apple’s new creative director Graham McDonnell is a long-time industry veteran, with credits spanning both most of big tech, and legacy publications as well.On Apple’s new Creative Director Graham McDonnell’s website, he goes into what he considers his role at venues and agencies.My role is simple: I leverage the power of creative storytelling to deliver brand messaging to audiences in the most effective ways. These stories are specifically designed to cut through the noise and capture attention by offering genuine value via meaningful and authentic content.The results are innovative, award-winning campaigns that are not only emotionally compelling, but also deliver significant measurable results. Read more…
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