AT&T Raises backed iPhone 3GS price to $0.ninety nine

In a curious transfer, AT&T has raised the sponsored value of its most cost-effective iPhone to $zero.99, up from free.

When the iPhone 4S used to be announced in October, Apple namely mentioned in its press unencumber that the iPhone 4 and iPhone 3GS could be available in 8GB capacities for backed pricing of US$99 and without cost, respectively.

throughout AT&T’s Q3 2011 revenue call with analysts on October twentieth, AT&T Mobility CEO Ralph de la Vega twice mentioned the iPhone 3GS’s $zero value point, announcing right through the introductory remarks:

Our lower cost plan remains to be a excellent entry point for a lot of subscribers and now that we offer a free iPhone with a 2-12 months contract for the first time ever, the iPhone 3GS, we think to increase the smartphone base much more.

De la Vega once more mentions the 3GS all through query-and-solution element:

I additionally talked about in my notes that we have now any other software that i believe is going to dramatically change those folks which are on smartphones and quick messaging devices, the 3GS, which is free with a 2-year contract. we’ve got seen a huge, marvelous demand for that instrument although it is a technology outdated. And actually, we’re getting more new subscribers coming on the 3GS on the average than different devices.

it is uncertain why AT&T has elected to lift the cost of the iPhone 3GS by using a negligible however nonetheless outstanding amount a month and a half after it turned into free on contract, in particular given the truth that both Apple PR and AT&T Mobility’s CEO had specifically touted the free nature of the software. in keeping with a request for touch upon the associated fee increase, AT&T declined to supply a selected purpose:

iPhone 3GS remains to be to be had at a very low value and we’re confident consumers will agree that this remains one of the best offers for a leading smartphone.

For its part, Apple continues to supply the iPhone 3GS, backed on AT&T’s network, for $0.00 on the Apple online store.

update: MacRumors forum user Metcury46l had one conceivable rationalization for the associated fee trade: I work at AT&T, that is being executed to assist forestall fraud because the ninety nine cents cannot be billed to your bill. It should be charged to a credit score or bank issued debt card. Fraudsters are the use of stolen identities to steal these handsets … been a subject matter on account that they went free.

(picture courtesy Flickr/MrVJTod)

latest Mac and iOS weblog stories
financial instances' mobile website Broadens Readership to Morning and night Hours
Apple Releases Thunderbolt software replace for Snow Leopard
signal Snowboards Honor Steve Jobs With the iShred
Djay four for Mac Packs pro options and Analyzes Tunes for Musical Key
Apple Releases four.four.3 tool replace for Apple television [Updated]

more: continued right here

Leave a Reply