In a curious transfer, AT&T has raised the sponsored value of its most cost-effective iPhone to $zero.99, up from free.
When the iPhone 4S used to be announced in October, Apple namely mentioned in its press unencumber that the iPhone 4 and iPhone 3GS could be available in 8GB capacities for backed pricing of US$99 and without cost, respectively.
throughout AT&T’s Q3 2011 revenue call with analysts on October twentieth, AT&T Mobility CEO Ralph de la Vega twice mentioned the iPhone 3GS’s $zero value point, announcing right through the introductory remarks:
Our lower cost plan remains to be a excellent entry point for a lot of subscribers and now that we offer a free iPhone with a 2-12 months contract for the first time ever, the iPhone 3GS, we think to increase the smartphone base much more.
De la Vega once more mentions the 3GS all through query-and-solution element:
I additionally talked about in my notes that we have now any other software that i believe is going to dramatically change those folks which are on smartphones and quick messaging devices, the 3GS, which is free with a 2-year contract. we’ve got seen a huge, marvelous demand for that instrument although it is a technology outdated. And actually, we’re getting more new subscribers coming on the 3GS on the average than different devices.
it is uncertain why AT&T has elected to lift the cost of the iPhone 3GS by using a negligible however nonetheless outstanding amount a month and a half after it turned into free on contract, in particular given the truth that both Apple PR and AT&T Mobility’s CEO had specifically touted the free nature of the software. in keeping with a request for touch upon the associated fee increase, AT&T declined to supply a selected purpose:
iPhone 3GS remains to be to be had at a very low value and we’re confident consumers will agree that this remains one of the best offers for a leading smartphone.
For its part, Apple continues to supply the iPhone 3GS, backed on AT&T’s network, for $0.00 on the Apple online store.
update: MacRumors forum user Metcury46l had one conceivable rationalization for the associated fee trade: I work at AT&T, that is being executed to assist forestall fraud because the ninety nine cents cannot be billed to your bill. It should be charged to a credit score or bank issued debt card. Fraudsters are the use of stolen identities to steal these handsets … been a subject matter on account that they went free.
(picture courtesy Flickr/MrVJTod)
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