Last week, we heard that Terminal 5 at Heathrow Airport in the UK would be completely renamed for a two-week period to ‘Terminal Samsung Galaxy S5.’ Given the Korean company’s reputation for spending big on, shall we say, unique marketing ideas, we weren’t too surprised to hear of this new campaign, and even though a report over the weekend suggested that Samsung’s big takeover of signage, website, wayfinding and digital signs was exaggerated, snaps have now emerged showing just how much Galaxy S5 memorabilia you’ll be seeing if you happen to pass through Heathrow T5 in the next fortnight.
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