AT&T lately announced its monetary outcomes for the fourth quarter of 2011, revealing that the service saw report-smashing sales of 9.4 million smartphones, virtually double the previous quarter’s sales and 50% better than the company’s earlier report. The iPhone was obviously the main driver of smartphone sales for AT&T, as the carrier mentioned 7.6 million iPhone activations all through that quarter, with the “majority” of these activations being iPhone 4S devices.
within the fourth quarter, the company set a new report with 9.four million smartphones sold, just about double the number sold in the third quarter and 50 p.c greater than the previous quarterly file. Fourth-quarter smartphone gross sales represented more than eighty percent of postpaid instrument gross sales. each iPhone and Android tool gross sales set information. all the way through the quarter, more than 7.6 million iPhones were activated, nearly all of which have been iPhone 4S, which went on sale Oct. 14, and more than twice as many Android smartphones were offered versus the fourth quarter a 12 months in the past. iPhone sales had been helped by means of a sophisticated purchaser expertise, with AT&T turning in obtain speeds as much as three-occasions quicker than on different U.S. carriers’ networks.
The iPhone and whole smartphone numbers cannot be right away compared, on the other hand, as the “activations” quantity AT&T experiences for iPhones contains used gadgets activated on new contracts reminiscent of when a user’s previous software is bought or given away upon upgrading.
AT&T also touts its lead over Verizon in iPhone activations, noting that it has continued to easily outpace Verizon every quarter on account that AT&T lost exclusivity on the iPhone in early 2011.
ultimately, AT&T notes that it has continued to give a boost to its voice and knowledge community, with greater than 80% of knowledge traffic now coming over the provider’s stronger backhaul that enables for “4G” speeds on units supporting at the least HSPA+, such because the iPhone 4S. The carrier additionally experiences that “name retainability”, an inverse measure of dropped name charges, has continued to increase and used to be over ninety nine% all through the quarter for 3G connections on a nationwide foundation.
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