During the new year in Japan, retailers often offer a Fukubukuro, or “mystery bag,“ which is a grab bag filled with a random assortment of products sold at a steep discount.
Apple has participated in this tradition for quite some time, and will once again be offering its “Lucky Bag” in several different Apple Retail Stores across Japan on January 2.
Lucky Bags, which Apple will sell this year for 36,000 yen, or $345, usually contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big-ticket items in past years, like iPads or MacBook Airs, which have made Lucky Bags ultra popular in Japan.
Apple’s grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers on previous occasions, with many people lining up the night before to get their hands on a bag.
As with past years, Apple’s Lucky Bag promotion is limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.
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