are living protection of Apple’s iPhone 5 Media adventure [Happening Now]

Apple is retaining a media experience as of late on the Yerba Buena heart for the arts in San Francisco, the place it appears set to introduce the iPhone 5, up to date iPods, and a brand-new model of iTunes. The event is scheduled to kick off at 10:00 AM Pacific Time / 1:00 PM jap Time.


Media line forming at iPhone 5 adventure (supply: Josh Lowensohn/CNET)
Apple will it sounds as if now not be providing live video protection of the experience to the public, but a lot of news sites will be readily available to offer textual content and picture updates, and we’re together with links to a number of of them here. we will be able to also be updating this text with protection and issuing Twitter updates via our @MacRumorsLive account as the media event unfolds. Separate news stories relating to the adventure announcements will go out through our @MacRumors account.

Engadget
Ars Technica
The Verge
The Loop
gdgt
Macworld
AllThingsD
CNET
SlashGear
AnandTech

Apple’s on-line stores around the world are currently down in advance of the adventure.

recent information and Rumors

iPhone 5 good judgment Board presentations A6 Chip, Qualcomm MDM9615M LTE Modem, Hynix Flash
updated iTunes, iPod contact, and iPod Nano Coming Alongside iPhone 5 these days
‘iPhone 5’ title in advance printed on Apple’s website online
Apple’s New iOS software marketing: ‘Lightning’ Dock Connector, ‘Earpod’ Headphones, ‘Loop’ accessory
‘biggest improve Ever’ for iPod touch to deliver New colors, GPS, digital camera improvements?

reside Updates

The event is about to begin.

Tim cook has come on stage. “excellent morning.”

“thank you for coming this morning! we have got some really cool stuff to point out you.”

Updates about Apple Retail first.

Apple spent two years constructing the new Barcelona retailer. cook dinner is exhibiting a promotional video from the shop’s opening.

380 retailers in 12 international locations, with the primary Swedish retailer opening on Friday. eighty three million visitors in closing fiscal quarter.

On to the Mac.

Apple has sold 7 million copies of Mountain Lion, making it the quickest-promoting model of OS X ever. prepare dinner praises the MacBook pro, calling it “the best Mac we have now ever made.”

“along with MacBook Air, our notebooks rank #1 in U.S. in marketshare during the last 3 months”, shooting 27% of the market.

Now, to the iPad.

“The iPad is using the put up-laptop revolution at a panoramic %.” “We sold extra iPads [last quarter, 17 million] than any computer producer bought of their entire laptop line.” 84 million iPads total, through June. “surprising while you suppose this is a category that did not exist two and a half of years ago.”

iPad had 62% market share in 2011, and now has 68%, even with competitors launching many new drugs. The iPad makes up 91% of all internet site visitors from pills.

nearly all of Fortune 500 are testing or deploying iPad, and lots of are creating customized apps.

cook says that there are more than seven hundred,000 apps on the App store, with more than 250,000 namely for iPad. the typical person is using greater than a hundred apps, and ninety% of apps on the App retailer are downloaded month-to-month.

more than 400 million iOS units sold through June 2012.

“Some very thrilling news to let you know about iPhone.” Phil Schiller is on stage.

First launched the iPhone in 2007 and it was once a leap forward for all the industry. Time journal referred to as the iPhone “the cellphone that is modified telephones eternally.”

“We’re gonna do that again lately.”

“lately we’re introducing iPhone 5.”

“it’s probably the most stunning product we’ve ever made.”

It looks similar to the leaked photography, the cellphone with the metal back.

“it’s made completely of glass and aluminum. it can be designed and built to an exacting degree of usual unlike the rest we, or someone in our industry, have made ahead of.”

NewImagepicture courtesy GDGT.com
6.7mm thin, 18% thinner. the sector’s thinnest smartphone.

Weighs 112 grams, 20% lighter than the iPhone 4S.

“The problem is to make it higher and smaller.”

4-inch display, 1136×640.

5 rows of icons, plus the shortcut row on the underside.

cellphone was made taller since the width is designed to suit the hand completely.

“As you raise your cellphone, it must fit fantastically on your hand.”

“All our tool has been updated.” Keynote, Pages, Numbers, iPhoto, iMovie, GarageBand.

“you will find a full, five day workweek.”

outdated apps run letterboxes, with pixel-excellent rendering. Black borders on both aspect so the display remains based. just a few builders bought a sneak peek, and debs have stated they can replace their apps “very quickly.”

monitor is sort of 16:9, with 44% better colour saturation. display is best, with touch integrated into the show, so it is thinner, sharper, and has less glare. “We could not be prouder of it.”

Apple has brought new wi-fi tech, including LTE and DC-HSDPA. Apple says it took “plenty of unbelievable engineering.” Apple is the usage of a single chip for voice and knowledge, and a single radio chip.

In america: dash, AT&T and Verizon will reinforce LTE.

Canada: Rogers, Telus, Bell, Fido, Virgin.

After the adventure, Apple will post a full listing of supported carriers.

The iPhone 5 helps twin-channel 5GHz 802.11n, bearing in mind max performance up to 150Mbps.

“we have up to date each side of iPhone 5.”

NewImageimage courtesy GDGT.com
the brand new A6 chip is 2x sooner and has 2x the images efficiency in comparison with the A5. it’s 22% smaller and more power environment friendly.

EA Studios is popping out to demo real Racing three. the sport is scheduled for liberate later this year.

relating to battery life, Shiller says the iPhone 5 will exceed the battery lifetime of the iPhone 5.

eight hours of LTE searching, 10 hours of video, 40 hours of music, 225 hours of standby, eight hours 3G speak time.

the brand new camera has an eight megapixel digital camera with bottom illumination, a hybrid IR filter and a 5-element lens. f/2.4 aperture. 25% smaller, dynamic low mild mode, precision lens alignment, sapphire crystal. The camera evaluates local pixels to give up to 2 f-stops larger low-light efficiency, along with new picture processing within the A6.

40% sooner on picture seize.

adding Panorama mode. Sweep the scene vertically to get best possible resolution. exhibiting a 28 megapixel image of the Golden Gate Bridge. “Creates seamless transitions between pictures.”

Video is 1080p but with higher video stabilization.

The front-going through digicam is now 720p, backside illuminated with facial reputation.

The iPhone 5 has three microphones, one on the bottom, any other on the front, and one on the again. stronger voice popularity and cancellation.

The cellphone has an better speaker design, and is 20% smaller, and with a 5-magnet transducer — three more magnets than in the past. extra magnets make the speaker extra efficient — more extent for much less energy. Apple is calling it “sideband audio”.

next, the connector:

“So a few of the issues we used to do over the wire, we now do wirelessly.” The 30 pin dock connector goes back 9 years. “it can be served us smartly for just about a decade.”

New connector referred to as “Lightning“.

All-digital, 8-sign design. Adaptive interface, superior sturdiness, reversible, 80% smaller.

Bose, JBL, B&W, B&O and others are already working on the brand new connector.

Apple making a “bunch of accessories” to hook as much as outdated gear.

that is the iPhone 5.

iOS 6 up subsequent.

“most likely probably the most vital features of the iPhone is the instrument it runs. And we have now iOS 6. it is been designed from the start to benefit from the iPhone 5.”

Scott Forstall is out for a demo.

that is stuff now we have seen sooner than — Maps with Yelp and Siri integration, flyover, satellite tv for pc views, and many others.

Now showing off Safari. “It appears to be like great on this display.” offering a brand new fullscreen mode. showing iCloud tabs.

Demoing Passbook, coupons, film and airplane tickets.

Demoing Shared photo flow.

Now, the new model of Siri with sports rankings, standings, and extra.

“are you able to recommend a good movie in theaters?” Siri: “that may be a very subjective question. this is what others have found to be excellent movies.” exhibiting Rotten Tomato rankings. Asking for eaterie reservations supplies you to OpenTable. Updates to fb by means of Siri.

“we expect you are going to love it.”

Now Phil Schiller has returned to the stage.

is available in two colours, black or white entrance. “The thinnest and lightest cellphone we’ve ever made.” White model has a uncooked aluminum again, whereas the black version has an anodized again.

Now exhibiting the promotional video after running down the specs again.

Jony Ive in the video: “With this unique relationship together with your iPhone, we take altering it very severely.”

Bob Mansfield: “It took an incredible move-collaborative effort” to make the phone thinner.

Video is giving more details on the Lightning connector, sapphire lens on the camera, touts LTE as potentially sooner than dwelling Wi-Fi connectors.

The video goes in the course of the different manufacturing process used to make the telephone. The video must be posted on Apple’s web site soon after the event is finished.

Phil is back as the video ends.

similar pricing as iPhone 4S.

$199 for 16GB, $299/32GB, $399/64GB (with two yr contract).

iPhone 4S is $ninety nine, iPhone four is free with contract.

Preorders begin on Friday, shipping one week later.

Launching on the 21st in the usa, Canada, UK, France, Germany, Australia, Japan, Hong Kong and Singapore. Launching on the twenty eighth in 22 different international locations.

iOS 6 arrives next Wednesday the nineteenth for the iPhone 5, 4S, four, 3GS, new iPad, iPad 2 and 4th era iPod touch.

Tim cook is again on stage to talk about “one thing near and costly to our hearts”. music.

“song is in our DNA.”

“Some exciting modifications with both iPod and iTunes.”

Eddy Cue is on stage now.

26 million songs on iTunes retailer, with 20 billion songs purchased in past 9 years. Now on hand in sixty three countries. 435 million iTunes money owed. more than two-thirds of downloads are coming straight away from iOS gadgets.

Apple has built a brand new iTunes store for iPhone and iPad. Redesigning App store too. New retailer apps arriving with iOS 6 on the nineteenth.

Redoing iTunes for Mac and pc as well. 200 million people using iTunes within the Cloud, 15 billion pieces of content material served right away from the cloud.

New iTunes is “dramatically simpler”. Now he is demoing it.

NewImagepicture courtesy GDGT.com
click on on any album and it expands to show more knowledge, evidently influenced by using iOS.

Artists have the ability to share pictures with their listeners, displaying that some components of Ping haven’t disappeared solely. permits users to split monitor playlists and the entire library, making playlist advent more uncomplicated.

The modifications don’t seem to be radical, however streamline and polish everything. there’s a new ‘Play next’ button to drive the next song as a particular choice, without stopping the present track.

Now, films in iTunes. “we’ve got built iCloud right into iTunes.” Syncs movie positions from instrument to instrument. Demo’s a movie that used to be paused on the iPad, then resumed on the Mac.

equivalent experience on the App retailer in iTunes for the Mac as on the cell software.

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