analysis firm Kantar Worldpanel shares its latest data on U.S. smartphone sales, calculating that a powerful debut from the iPhone 5 has enabled Apple to retake the lead from Android in the race for the top platform. The record pegs Apple’s share of the market during the August-October length at 48.1%, compared to forty six.7% for Android.
Dominic Sunnebo, world client perception director at Kantar Worldpanel ComTech, feedback: “The final time we saw iOS overtake Android in america was when the iPhone 4S was once launched and Apple managed to keep its lead for three consecutive sessions. This time we predict that Apple will beat its earlier excessive of 49.3% and reach its best possible ever share of the united states smartphone market throughout the subsequent two sessions.”
Apple has, alternatively, discovered stiffer competition from Android internationally, with Android protecting 60-eighty% share in most different markets tracked through Kantar Worldpanel. striking areas of weakness for Apple embody Brazil (0.four%) and Spain (4.zero%), but the company continues to function somewhat well in nations such because the the United Kingdom (32.7%) and Australia (29.4%).
The agency’s surveys of U.S. iPhone shoppers finds a healthy 60/40 stability between improve patrons and new customers, suggesting that Apple is continuous to see loyal clients whereas additionally attracting new users with the iPhone 5. in keeping with the report, ninety two% of present Apple customers point out that they’ll buy an iPhone as their next phone.
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